Our story

We help Sydney businesses scale, own their software, and solve problems that off-the-shelf tools can’t.

Most Sydney small businesses are great at what they do — but they lose to bigger competitors not because of quality, but because of visibility and follow-up speed. A tradie who calls back a lead in 5 minutes wins the job. A restaurant that asks every happy customer for a review dominates local search. The problem? No one has time to do that manually.

That’s where PIBAT comes in. We build the automations that handle the follow-up, the review requests, the lead nurture — so your pipeline fills itself while you focus on the work.

See the engineering experience behind PIBAT

But automation is only part of it. As businesses grow, they accumulate SaaS subscriptions that no longer fit, pay enterprise prices for tools designed for 500-person companies, and patch together workflows in software that was never built for their specific situation. We fix that too — by auditing what you’re paying for, migrating your data, and building purpose-fit software that you own outright.

What we do

Three problems we solve well.

Scaling a business

Growth breaks manual processes. As lead volume rises, response times slow, reviews dry up, and the cracks in your workflow become expensive. We build the automations that scale with you — lead capture and follow-up, review collection, appointment reminders, CRM pipelines — so your operations get more efficient as you grow, not more chaotic.

  • Automated lead response under 5 minutes
  • Review request sequences
  • CRM and pipeline automation
  • Appointment and follow-up workflows

Escaping overpriced subscriptions

SaaS vendors raise prices, bundle in features you never use, and hold your data hostage. We audit your software stack, identify where you're overpaying for tools that don't fit, and — where it makes sense — build bespoke replacements that you own outright. No ongoing licence fees. No vendor lock-in. Your data, your infrastructure.

  • SaaS stack audit and cost analysis
  • One-click data migration from existing tools
  • Bespoke desktop or web app built to spec
  • AWS-hosted with near-zero running costs

Bespoke solutions for business-specific complexity

Off-the-shelf software is built for the average business. If your workflow doesn't fit the template — if you've been patching together spreadsheets, workarounds, and manual steps to compensate — that's a bespoke software problem. We consult on what you actually need, strip out what you don't, and build something purpose-fit to the way your business works.

  • Discovery and feature scoping consultations
  • Weekly demo and feedback cycles
  • Purpose-built desktop apps (Electron / macOS)
  • Custom web platforms and internal tools

AI should be practical, not hype.

There’s a lot of noise around AI right now. We cut through it. Every system we recommend has a clear input, a clear output, and a measurable business outcome. If we can’t explain what it does and why it pays for itself, we don’t build it.

A lot of businesses want to “incorporate AI” into their systems — and that’s a reasonable instinct given the current climate. But a lot of the work we do may not actually require AI at all. A well-structured automation, a cleaned-up workflow, or a piece of purpose-built software will outperform a bolted-on AI feature every time. We’ll always tell you which one your problem actually needs — even if the answer is neither.

We work with tradies, restaurants, and growing service businesses — not venture-backed startups. Our benchmarks are leads booked, reviews earned, hours saved, and subscriptions cancelled. Simple.

Why PIBAT instead of an agency?

  • No retainers

    Agencies lock you in. We build systems you own outright — one-time project, ongoing results.

  • You own everything

    Every workflow, automation, and integration is yours. If you ever part ways with us, you keep it all.

  • Local knowledge

    We know Sydney suburbs, local search behaviour, and the competition your customers actually compare you to.

  • Practical over hype

    We don't sell AI for AI's sake. Every automation we build solves a specific, measurable problem in your business.

Proof it works

Everlocal: escaping Evernote, delivered in 60 days

A Sydney chiropractor was paying enterprise prices for Evernote — years of patient notes held hostage by a tool built for large organisations. We audited what he actually used, stripped out what he didn’t, and built Everlocal: a purpose-built notes app with rich text, PDF support, SOAP templates, and secure AWS S3 sync. Delivered in 60 days. Under $5 a month to run. No licence fees, ever.

Read the Everlocal case study